Marketing
The Launch Nobody Noticed (And Why That's Fine)
Your launch will probably flop. Almost everyone's does. Here's why that's not the end—it's the beginning.
Builder's Journey
Marketing
Marketing strategies that work for solo founders and bootstrapped products. From email lists to content marketing to launch strategies that get traction.
8 articles • Practical tutorials and insights
Marketing strategies that work for solo founders without large budgets. From content marketing and email list building to product-led growth and launch tactics, these articles focus on approaches that generate traction through creativity and consistency, not spending. Learn how to reach your target audience, communicate value effectively, build authentic relationships, and create marketing systems that compound over time. All strategies are tested in real product launches with transparent sharing of tactics, results, and lessons learned from both successful and failed marketing attempts.
Marketing
Your First 10 Users Matter More
Early users aren't just customers—they're collaborators. Here's how to find them and why they matter more than scale.
Marketing
The Case Against Paid Ads
Most solo founders should avoid paid advertising. Here's why—and what to do instead.
Marketing
Stop Posting, Start Helping
Social media marketing that works: stop broadcasting, start answering questions. Forget the hustle content—just be useful.
Marketing
SEO Is a Slow Burn (And That's the Point)
SEO takes months to work. That's not a bug—it's a feature. Why organic search is the best solo founder marketing channel.
Marketing
The Email List You Keep Ignoring
You know you should build an email list. You haven't. Here's why email beats every other channel and how to start without being spammy.
Marketing
Write for One Person
The secret to content that resonates: stop writing for everyone. Imagine one specific person and write directly to them.
Marketing
Nobody Is Coming to Save You
There's no discovery algorithm. No viral moment waiting to happen. You have to do the marketing yourself—here's how to accept that.
Frequently Asked Questions
What marketing strategies work for solo founders?
We focus on strategies that work without a big budget: content marketing, email lists, product-led growth, and launch tactics. All tested in real product launches.