Simple Wins
The simpler product often beats the feature-rich competitor. Here's why simplicity is a competitive advantage, not a limitation.
Practical insights on building and launching software products. From ideation to development to marketing and sales, covering the full product lifecycle.
15 articles • Practical tutorials and insights
Practical insights on the full product lifecycle—from initial idea to launched product and beyond. These articles cover ideation techniques, validation approaches, development strategies, launch tactics, and post-launch growth activities. Learn how to decide what to build, validate ideas quickly, ship iteratively, gather meaningful feedback, and prioritize improvements. All guidance is based on real experience building XLNavigator and other products, including both smart decisions and costly mistakes. Discover approaches that work for solo founders with limited resources and time.
The simpler product often beats the feature-rich competitor. Here's why simplicity is a competitive advantage, not a limitation.
Not all user feedback is equal. Some leads you forward; some leads you in circles. Here's how to filter signal from noise.
Manual work doesn't scale. Find the repetitive tasks eating your time and eliminate them.
Most founders track everything and learn nothing. Here are the few metrics that actually matter.
You can't ignore security, but you can't afford a security team either. Here's what actually matters.
Perfectionism kills products. Sometimes messy code that ships is better than clean code that doesn't.
You're probably undercharging. Most solo founders are. Here's the uncomfortable case for raising your prices.
Most solo founders underprice out of fear. But pricing isn't just a number—it's a signal. Here's how to think about it.
The milestone that matters most. Your first $1,000 in revenue is harder than your first $10,000—and more meaningful.
Most builders skip this step and regret it. Talk to potential users before you write a line of code—here's exactly how.
Everyone has ideas. Notebooks full of them. The difference between builders and dreamers isn't the quality of the idea—it's what happens next.
Every support ticket is a bug report. Treat support as product research, and your product will get better faster.
The first 5 minutes determine whether users stay. Most onboarding fails because it teaches features instead of delivering value.
You can't build everything. You shouldn't build everything. Here's how to decline feature requests without losing users.
That feature request seems simple. It's not. Every feature you add comes with hidden costs—here's how to account for them.
We cover the full lifecycle: ideation, validation, development, launch, and growth. Articles include lessons from building XLNavigator and other products.